Creative Process & Execution
The project involved several collaborative stages:Initial stakeholder workshops to define audience, messaging, and key objectives.Scriptwriting sessions to clearly articulate the LTLGP’s purpose and value proposition.Developing cohesive visual identity and illustrations that aligned with USAID’s brand.Production of 2D animated sequences, effectively capturing audience attention through engaging storytelling techniques.
Impact & Results
Enhanced global awareness of the LTLGP initiative among educators, program leaders, and global networks.Drove increased submissions of concept notes by clearly communicating the call to action and simplifying the application process.Positive internal and external stakeholder feedback, citing clarity, visual appeal, and effective communication of complex educational concepts.
Skills & Tools Used
- Visual storytelling & communication strategy
- Vector illustration & animation
- Stakeholder management & collaborative production
- Adobe Creative Suite: Illustrator, After Effects, Premiere Pro
LTLGP Round 2
Animated Video
Illustration & Video Editing