Training Resources Group, Inc

Branding and Communications Materials
Project Overview
TRG is a mid-sized employee-owned company that has been in business for over 20 years. As TRG has grown, it has become increasingly necessary to develop its communication materials and external presence.
My Contributions
As the lead graphic designer, I created and guided the development of the brand's full visual identity. Through careful research and collaboration with various stakeholders within the organization, I developed a practical branding manual that ensured consistency and clarity across all communications. I also worked closely with our communications team and senior leadership to tailor our visuals and messages to meet the specific needs of our diverse audience. Through these efforts, I helped to create a unified brand identity.
Visuals are essential for maintaining a cohesive brand identity.  A new branding manual has been put into place in order to better unify our visuals across all platforms. This guidebook outlines specific colors, fonts, and layouts to be used in both digital and print media. By adhering to these standards, we can ensure that our brand is being presented in the most professional and consistent manner possible. These small changes will make a big impact on how we are perceived by the outside world, and we are excited to see how we will continue to grow as a result.
Branding, Communications, and Graphic Design
TRG